Eat Safe Verified by Genista Biosciences
Designing an end-to-end platform for streamlining food safety, testing and documentation
TL;DR : Led the design of a comprehensive food safety and testing platform at EatSafeVerified (ESV), including a sample submission system, template builder, and product index. Streamlined complex scientific workflows while maintaining technical accuracy, resulting in reduced error rates and improved operational efficiency.
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Role
UI / UX Designer
Collaborators
Abhay Sharma
James Jacob
Suhasini Nadig
Prashanth Bonela
Itisha Srivatsava
Skills
Research
Conceptualisation
Design
Usability testing
Dev Handoff
Duration
Feb 2023 - June 2024
Overview
Context
EatSafeVerified (ESV) is a leading platform in the food safety industry, providing critical testing and documentation services to ensure product safety and regulatory compliance. As the Product Designer, I was tasked with redesigning core platform features to improve efficiency and user experience while maintaining the highest standards of accuracy and reliability.
🎯 Business Goals
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Streamline the sample submission and testing process to increase laboratory throughput
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Reduce documentation errors and improve compliance with food safety regulations
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Create scalable solutions that could adapt to growing client needs
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Maintain ESV's position as an industry leader in food safety testing
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Improve client satisfaction and reduce support requests
👤 User Demographics
The platform serves diverse user groups including:
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Quality Assurance Managers overseeing food safety programs
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Laboratory Technicians processing samples and generating reports
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Food Safety Specialists managing compliance documentation
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Production Managers tracking product testing requirements
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Regulatory Affairs Officers ensuring compliance standards
{ } My Role
As the Product Designer on this 18-month initiative, I:
Led the end-to-end design process from research through implementation
Collaborated with cross-functional teams including development, QA, and product management
Conducted user research and usability testing
Created and maintained the design system
Facilitated design reviews and stakeholder presentations
The team
Challenges
Food safety testing involves intricate workflows, precise documentation, and strict adherence to regulatory requirements. Users needed to:
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Manage multiple sample submissions with varying test parameters
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Generate standardized yet customizable Certificates of Analysis
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Maintain comprehensive product records and testing history
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Navigate complex technical specifications without compromising accuracy
Design Process
DISCOVERY
Activities
1
Conducted user interviews with clients
Analyzed existing workflows through contextual inquiry
Created user journey maps to identify pain points
Developed user personas for key stakeholder groups
Deliverables
User Personas
Journey Maps
Pain Point Analysis
2
DEFINITION
Activities
Synthesized research findings into key opportunity areas
Prioritized features based on user impact and technical feasibility
Created information architecture for new system
Defined key user stories and acceptance criteria
Deliverables
Feature Priority Matrix
Information Architecture
User Stories
DESIGN
Activities
Deliverables
3
Developed low and high-fidelity wireframes
Created interactive prototypes for user testing
Established design system components
Conducted iterative design reviews with stakeholders
Wireframes
Prototypes
Design System
VALIDATE
Activities
Deliverables
4
Conducted usability testing with users
Gathered feedback through beta testing program
Iterated designs based on user insights
Validated solutions with regulatory requirements
Usability Test Results
Implementation Guidelines
Key Projects
Companies needed to create professional, compliant COAs while maintaining consistency across different products and test types.
Problem
Solution
Developed a flexible template creation system with:
Drag-and-drop interface for configuring dynamic fields
Real-time validation against predefined specifications
Automated data population from laboratory results
Version control and approval workflows
Reduced documentation time by automating template generation while ensuring consistency and compliance.
Impact
Template Builder
Customization of Certificates of Authenticity (COAs) tailored to products and regulatory requirements.
The existing submission process was time-consuming and error-prone, with users struggling to manage multiple samples and complex test configurations.
Problem
Solution
Designed an intuitive multi-sample management interface featuring:
Smart test selection with predefined groupings for microbiological and chemical tests
Clear sectioning for product details and tracking information
Tab-based navigation for managing multiple samples simultaneously
Intelligent suggestion system based on product types
Significantly reduced submission time and error rates while improving user confidence in the testing process.
Impact
Sample Submission
Enabling users to request specific tests for their product samples.
Users struggled to manage and retrieve product information and associated documentation efficiently
Problem
Solution
Created a centralized information management system featuring:
Intuitive product card interface with customizable tags
Advanced search and filtering capabilities
Structured document management with version tracking
Color-coded organization system
Improved accessibility of critical product data and simplified documentation management.
Impact
Product Index
Organizing and managing product data in a central, searchable registry.
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Successfully enhanced user experience across multiple features, reducing operational complexity and improving workflow efficiency.
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Delivered scalable design solutions aligned with ESV’s mission of ensuring food safety and compliance.
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Strengthened collaboration between design and development teams, fostering a culture of innovation and user-first thinking.
The redesigned platform achieved several key objectives:
My time at EatSafeVerified was a pivotal moment in my design career—a journey of transforming complex food safety processes into intuitive digital experiences. Each project challenged me to think beyond aesthetics, focusing instead on solving real-world problems through design.
The Sample Submission system taught me the art of simplification. By breaking down intricate workflows, I learned how design can be a bridge between technical complexity and user understanding. The Template Builder and Index platform pushed me to develop a keen eye for information hierarchy and user-centered functionality.
Key skills I honed:
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User research and empathy mapping
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Designing for complex, data-driven workflows
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Creating scalable design systems
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Collaborating across multidisciplinary teams
The most significant takeaway was understanding that it's not just about creating beautiful interfaces, but crafting solutions that make critical processes more efficient and accessible. Working in the food safety domain added a layer of purpose to my design approach — knowing that thoughtful design could help businesses streamline operations, reduce errors, and speed up the process of testing food products to industry standards.